A father stands on a balcony wearing a white t-shirt and dark pants while facing his daughter and two sons. The daughter holds an apron printed with The Grill Father. One son holds a wrapped gift box and another carries a striped package. The children state they have provided tongs, an apron and a meat thermometer for a Father's Day BBQ. The father responds that no grill exists in the household. The bottom caption links the exchange to social media marketing and a state of obliviousness. The scene occurs against a blue sky and balcony railing with the date of publication falling near Father's Day in late June.